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Libros Publicados


Cualitativamente  

Cualitativa-mente. Los secretos de la investigación cualitativa
Escrito por Pepe Martínez y publicado por la editorial ESIC, Cualitativa-mente es un libro y un DVD que se centran en la práctica actual de la disciplina cualitativa dentro del entorno del Marketing, la Publicidad, la Comunicación y los Medios.

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Perspectives - Volume 5

A compilation of Millward Brown's Insights series and published articles

Volume 4
Volume 3

Leading Edge Marketing Research
 This book explores new marketing research approaches as successfully practiced by research industry leaders. Written by experts Phil Herr, Bill Pink and Dede Fitch, Chapter 7 summarizes the Millward Brown philosophy and methods to measuring the impact of marketing communications.
Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

In collaboration with Jim Stengel and the UCLA Anderson School of Management, Millward Brown Optimor conducted new research and provided a 10-year global analysis of businesses that have grown much faster than their competitors.

Marketing to the New Marjority
 Strategies for a Diverse World
The Branded Mind
 What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand
The Global Brand
 How to Create and Develop Lasting Brand Value in the World Market
China Ascending - The Global Brand Bonus Chapter
The Business of Brands
 Collective Intelligence for Marketing Today
A Brand With Power
 360° activation of an ideal sponsorship
BRAND sense
 Learn more about the global study and the book BRAND sense
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