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Case Studies
Latest Case Study
Breaking the Rules: Building the Auchan Brand in Russia
The grocery retailer category has grown rapidly in Russia over the past decade.  Using BrandZ data, Millward Brown experts analyze how Auchan built high shopper loyalty in a short time period without significant above-the-line advertising investment, and why the brand has shown dramatic improvement in brand equity — particularly in terms of bonding with its core customers to become one of Russia’s supermarket brands.
How Link Helped Localize a U.S. Oreo Ad for Australian Mums
Despite consistent growth year-on-year, Oreo remained a small brand in the Australian sweet biscuit category. The parent company, Kraft, wanted to drive a significant sales increase, tapping into the latent emotional appeal of the brand amongst kids, and build on the potential seen from the size of the brand elsewhere. To do this, mums needed to connect with the brand, and the purpose of this ad campaign was to show that kids have more fun with an Oreo.
Using Neuroscience to Understand the Role of Direct Mail
In 2007 Britain’s Royal Mail sought to understand the differences in how online and print media communicate a message. To find out, we used cutting-edge neuroscience to bring new insight into how the brain engages with these two types of media, insight not accessible through conventional research.
Streetka Launch — a PR Success
Millward Brown Precis were asked by Ford to assess the PR impact of the Streetka launch among the British, both within the context of the Ford brand and against key competitors.
Winning Back Wine Drinkers
The wine industry in a South American country, wanted help to promote the consumption of wine and reestablish it as drink for all social classes.
Building a Telecom Brand
Our goal was to help a small, regional telecommunications client in the U.S. develop and execute a growth
strategy, and then to measure the success of that strategy.
Building a Premium Brand
We were asked to help our client develop a campaign to support their premium branded line of milk, which was struggling in the commoditized milk category in Great Britain.
A Sparkling Success
A client with an established brand of sparkling water in Europe asked Millward Brown for help in identifying a growth strategy for the brand.
Choosing the Right Clothes
Using a comprehensive research program, we helped our client identify opportunities to focus, strengthen and extend a well-known brand.
Maximizing Communication
Our client was supplementing a mainstream media campaign with communication through non-traditional vehicles, and needed to understand how best to use the innovative channels for maximum media synergy.
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