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A compilation of Millward Brown's Insights series and published articles (2008 - 2009)
The Global Brand
How to Create and Develop Lasting Brand Value in the World Market
China Ascending - The Global Brand Bonus Chapter
The Business of Brands
Collective Intelligence for Marketing Today
A Brand With Power
360° activation of an ideal sponsorship
BRAND sense
Learn more about the global study and the book
BRAND sense
The Advertised Mind
Gain fresh insight into the role of emotion and advertising
Kidspeak/BRANDchild
Kids, tweens and teens - research section
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