Published Books

Perspectives
 A compilation of Millward Brown's Insights series and published articles (2008 - 2009)
The Global Brand
 How to Create and Develop Lasting Brand Value in the World Market
China Ascending - The Global Brand Bonus Chapter
The Business of Brands
 Collective Intelligence for Marketing Today
A Brand With Power
 360° activation of an ideal sponsorship
BRAND sense
 Learn more about the global study and the book BRAND sense
The Advertised Mind
 Gain fresh insight into the role of emotion and advertising
Kidspeak/BRANDchild
 Kids, tweens and teens - research section
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