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Points of View Archive


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April 2009 Rules of Engagement
March 2009 Targeting Online Ads
January 2009 Whose Brand is it Anyway?
November 2008 Direct-To-Consumer Advertising Works
September 2008 Getting Serious About 360
August 2008 Make Friends, Don't Pitch Them
July 2008 What's in Store for Store Brands
June 2008 Marketing Effectiveness: Beyond the Short Term
May 2008
Marketing During Recession: Survival Tactics
April 2008
Marketing During Recession: To Spend or not to Spend

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