Case Study

TV Provides Foundation for Strong Campaign Performance

How Millward Brown Used Cross Media Solutions to Help a European Web Service Brand Achieve the Optimal Media Mix and Increase Their Return on Media Investment

CHALLENGE

Our client, a leading online financial services brand needed to know how much TV would contribute to the overall performance of their advertising campaign in order to secure ongoing budget.

INSIGHTS

Millward Brown Cross Media analysis demonstrated that TV enabled stronger media overlaps with increases in awareness that were eight times stronger.

FINDINGS

Millward Brown found that TV created stronger media duplication and drove campaign awareness. This was key to the brand's campaign success.

ACTION

With the knowledge that TV was key to campaign success, the client secured the necessary TV budget to maximize campaign impact.

Learn how optimizing your media mix drives brand growth