Our global client was making a significant investment in running a digital advertising campaign to reposition a popular food brand in Brazil, while also launching a new line of flavors. The client needed to ensure their investment was being allocated to deliver the best ROI.
Based on the client's increased investment in digital, Millward Brown recommended monitoring the success of the campaign and evaluating ROI in real time using its AdIndex Dash solution.
Millward Brown identified:
Millward Brown used its AdIndex Dash solution to evaluate the online campaigns that compared brand metrics between those exposed to the campaign and those not exposed (control group), via a real-time dashboard the client could monitor.
Our work helped the client: