SMALL BRAND
BOOSTS SHARE

HOW A SMALL, MORE EMOTIONAL BRAND REINFORCED ITS FUNCTIONAL CREDENTIALS TO GROW SALES AND MARKET SHARE

CHALLENGE

How can we STRENGTHEN OUR EQUITY and CHALLENGE LEADING BRANDS IN OUR CATEGORY?

INSIGHTS

Over time, our client's brand had built STRONG EMOTIONAL LOYALTY AMONG ITS TARGET AUDIENCE but had FORGOTTEN TO remind consumers it would still deliver on important functional credentials, to REASSURE THEM IT WAS A BRAND THEY COULD TRUST to do the job.

ACTION

Based on insights from Millward Brown, the BRAND DEVELOPED A NEW CAMPAIGN, designed to strike the perfect balance between FUNCTIONAL and EMOTIONAL MESSAGING.

IMPACT

As a result of the campaign, BRAND PERCEPTIONS IMPROVED significantly and the BRAND'S POWER INCREASED too. Over the same period, SALES INCREASED at a pace not seen since the brand's launch and MARKET SHARE INCREASED BY 33%.

WHAT'S YOUR BRAND GROWTH STRATEGY?

This is how we helped a personal care brand. Learn more about how Millward Brown can help you improve your brand performance. Contact:

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