Millward Brown identified two clear DRIVERS FOR FUTURE BRAND GROWTH. We led a BOARD LEVEL WORKSHOP with the CEO and senior business leaders to DISCOVER HOW THE BUSINESS could best leverage these growth drivers.
The workshop aligned the business behind a holistic approach focused on IMPROVING BRAND ENCOUNTERS. The client set up a SITE SATISFACTION TEAM to improve customer experience and developed NEW COMMUNICATIONS to emphasize a key functional message proven to drive site visits.
Over a two year period, the brand BECAME MORE MEANINGFUL to consumers and its BRAND POWER INCREASED by more than 12%. SALES INCREASED by 16% over the same time period and the brand achieved its goal by becoming THE MARKET LEADER, with 40% share.