Brand Grabs
Market Leadership

HOW THE BUSINESS GOT BEHIND A STRATEGY TO IMPROVE BRAND ENCOUNTERS TO DRIVE SALES GROWTH AND STEAL MARKET LEADERSHIP

CHALLENGE

How can we BUILD OUR BRAND'S EQUITY and BECOME THE MARKET LEADER?

INSIGHTS

Millward Brown identified two clear DRIVERS FOR FUTURE BRAND GROWTH. We led a BOARD LEVEL WORKSHOP with the CEO and senior business leaders to DISCOVER HOW THE BUSINESS could best leverage these growth drivers.

ACTION

The workshop aligned the business behind a holistic approach focused on IMPROVING BRAND ENCOUNTERS. The client set up a SITE SATISFACTION TEAM to improve customer experience and developed NEW COMMUNICATIONS to emphasize a key functional message proven to drive site visits.

IMPACT

Over a two year period, the brand BECAME MORE MEANINGFUL to consumers and its BRAND POWER INCREASED by more than 12%. SALES INCREASED by 16% over the same time period and the brand achieved its goal by becoming THE MARKET LEADER, with 40% share.

WHAT'S YOUR BRAND GROWTH STRATEGY?

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