Kantar Brings Together Digital Leaders -- Dynamic Logic and Compete -- to Deliver Industry’s Most Comprehensive Digital Insights & Solutions
July 09, 2013
Kantar, WPP's insights, information and consultancy group, today announced the strengthening of its digital capabilities by bringing together two of its leading digital insights providers, Dynamic Logic and Compete. The aim is to deliver best in class ROI and effectiveness solutions to clients and a suite of offers for advertisers, agencies and publishers to increase marketing effectiveness and drive brand growth. In parallel, Compete will continue to work with other Kantar units, including Kantar Media, to incorporate digital behavioural insights with surveys and into holistic cross-media and cross-channel research solutions.
“By combining Dynamic Logic’s digital and cross-media marketing effectiveness offer with Compete’s vast behavioural data and analytic capability, we will be able to deliver best in class effectiveness and ROI solutions. And we will continue to expand and incorporate Compete’s digital intelligence capabilities in an ever growing suite of effectiveness and path to purchase offers delivered by them and other Kantar companies,” said Eric Salama, Kantar CEO.
Scott Ernst, president of Compete, will become president of Millward Brown Digital, reporting to Mary Ann Packo, CEO, Millward Brown North America.
Ernst commented: “Sustainable digital success begins with the consumer and their relationship with brands. By providing a full view of effectiveness across the marketing cycle and all media touch points, we put digital into context within the marketing mix and help clients drive brand growth. We look forward to working with Millward Brown and across all of Kantar to move the CMO’s digital agenda forward.”
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