First Learnings From the World Cup
Now that the World Cup is over, it’s clear that it’s not only on the pitch where strategy can provide the edge over the competition. Marketers are now finding out whether their brand has topped the sponsorship league.

Creative Determinants of Viral Video Viewing
Learn how the Creative Viral Potential (CVP) pre-testing metric can help marketers to predict a video ad’s viral potential. Reproduced with permission from International Journal of Advertising.