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How to Create and Develop Lasting Brand Value in the World Market
by Nigel Hollis

About Nigel Hollis

Nigel Hollis is Executive Vice President and Chief Global Analyst at Millward Brown.

In his current role, Nigel works with Millward Brown’s global account teams to address client needs and shape the company’s viewpoint on all things related to marketing and market research.

Nigel brings 30 years of research experience to bear on his understanding of how marketing communications can build and maintain brands. After a four-year stint with Cadbury Schweppes in the UK, Nigel joined Millward Brown, a member of the WPP family of companies, and a world leader in providing research-based insights and consulting. At Millward Brown, Nigel has worked with clients in many different industries and countries, and has been instrumental in developing some of Millward Brown’s most successful research solutions.

Nigel’s first book The Global Brand was published by Palgrave Macmillan in September, 2008. In The Global Brand, Nigel takes a close look at the challenges facing marketers and global brands today and identifies the best practices to help aspiring global brands achieve success on the world stage. His new book The Meaningful Brand details how to develop a strong brand and generate financial revenue growth. The Meaningful Brand will be published on October 22, 2013. 

Nigel is a four-time winner of WPP’s Atticus Award (for original published thinking in marketing services).

Nigel’s interests outside work include: photography, sea kayaking, hiking, skiing, travel, science fiction, wine, cooking and eating good food.

Nigel can be contacted at or you can follow him on Twitter:

Recent Blog Posts

Wednesday, April 23, 2014

The Meaningful Brand is now Brand Premium

Wednesday, April 16, 2014

If media is like Humpty Dumpty how do you build your brand?

Monday, April 14, 2014

Even cheaper brands need to differentiate

Wednesday, April 09, 2014

Facebook confesses it needs TV

Monday, April 07, 2014

Make it describable

Wednesday, April 02, 2014

Does making exciting ads reduce risk?

Monday, March 31, 2014

Multiscreening “stacking” as ad avoidance

Wednesday, March 26, 2014

True service requires aligning company and customer goals

Monday, March 24, 2014

The brand iceberg: a tired and misleading metaphor

Wednesday, March 19, 2014

Happy Birthday, Facebook