About Nigel Hollis

Nigel Hollis is Executive Vice President and Chief Global Analyst at Millward Brown.

In his current role, Nigel works with Millward Brown’s global account teams to address client needs and shape the company’s viewpoint on all things related to marketing and market research.

Nigel brings 30 years of research experience to bear on his understanding of how marketing communications can build and maintain brands. After a four-year stint with Cadbury Schweppes in the UK, Nigel joined Millward Brown, a member of the WPP family of companies, a world leader in providing advertising and marketing services. At Millward Brown, Nigel has worked with clients in many different industries and countries, and has been instrumental in developing some of Millward Brown’s most successful research solutions.

A four-time winner of WPP’s Atticus Award (for original published thinking in marketing services), Nigel has had his insights published in a wide selection of journals and books.

Nigel’s book The Global Brand was published by Palgrave Macmillan in September, 2008. In The Global Brand, Nigel takes a close look at the challenges facing marketers and global brands today and identifies the best practices to help aspiring global brands achieve success on the world stage.

Nigel’s interests outside work include: photography, sea kayaking, hiking, skiing, travel, science fiction, wine, cooking and eating good food.

Nigel can be contacted at nigel.hollis@millwardbrown.com or you can follow him on Twitter: