About Nigel Hollis
Nigel Hollis is Executive Vice President and Chief Global Analyst at Millward Brown.
In his current role, Nigel works with Millward Brown’s global account teams to address client needs and shape the company’s viewpoint on all things related to marketing and market research.
Nigel brings 30 years of research experience to bear on his understanding of how marketing communications can build and maintain brands. After a four-year stint with Cadbury Schweppes in the UK, Nigel joined Millward Brown, a member of the WPP family of companies, and a world leader in providing research-based insights and consulting. At Millward Brown, Nigel has worked with clients in many different industries and countries, and has been instrumental in developing some of Millward Brown’s most successful research solutions.
Nigel’s first book The Global Brand was published by Palgrave Macmillan in September, 2008. In The Global Brand, Nigel takes a close look at the challenges facing marketers and global brands today and identifies the best practices to help aspiring global brands achieve success on the world stage. His new book The Meaningful Brand details how to develop a strong brand and generate financial revenue growth. The Meaningful Brand will be published on October 22, 2013.
Nigel is a four-time winner of WPP’s Atticus Award (for original published thinking in marketing services).
Nigel’s interests outside work include: photography, sea kayaking, hiking, skiing, travel, science fiction, wine, cooking and eating good food.
Nigel can be contacted at firstname.lastname@example.org or you can follow him on Twitter:
Recent Blog Posts
Monday, December 09, 2013
Home Inn wins Chinese travelers' hearts and enters Chinese Brand Top 100
Wednesday, December 04, 2013
Hungry? Maybe you just watched a TV Commercial
Monday, December 02, 2013
Why there is no real dichotomy between reason and idea
Wednesday, November 27, 2013
What people want: solutions, stories but not puff pieces
Monday, November 25, 2013
Top down and bottom up marketing
Wednesday, November 20, 2013
Emotional over a sales pitch for viral advertising
Monday, November 18, 2013
Safely extending the NPR brand
Thursday, November 14, 2013
Freshness Burger frees women to eat... a big burger
Monday, November 11, 2013
Where did it all go wrong?
Wednesday, November 06, 2013
McDonald's drops Heinz after 40-year relationship