The global Muslim population is 1.7 35% billion and growing. This may seem like a huge opportunity for marketers but only if they understand the true diversity of Muslim culture.
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Cultural differences between Muslim countries make it hard for ads to travel across these markets.
Exposure to non-Muslim cultures and extreme differences in climate impacts how advertising may or may not be effective across regions.
Urban dwellers around the world tend to have more similar needs and values than those living in rural areas.
Differences influence how much money is spent on necessities versus transport or luxury items.
The role of women in society differs dramatically and has a huge influence on marketing objectives and content.
Many media still rely on the power of the written word but marketers must take literacy rates into consideration.
Long Term Orientation - Whether a culture looks to the future or the past influences adoption of technological and societal trends.
Urban and affluent consumers may have access to the Internet and smartphones but this cannot be taken for granted.