Infographic

Marketing to Muslims:
Too diverse to stereotype

The global Muslim population is 1.7 35% billion and growing. This may seem like a huge opportunity for marketers but only if they understand the true diversity of Muslim culture.

Read our article to learn more.

Ad transference: Where ads do and don't work well across markets.

Cultural differences between Muslim countries make it hard for ads to travel across these markets.

Ad Transference

Population and Climate

Exposure to non-Muslim cultures and extreme differences in climate impacts how advertising may or may not be effective across regions.

Population and Climate

% Urban population

Urban dwellers around the world tend to have more similar needs and values than those living in rural areas.

% Urban population

GDP per capita (PPP $US)

Differences influence how much money is spent on necessities versus transport or luxury items.

GDP per capita (PPP $US)

% Women employed

The role of women in society differs dramatically and has a huge influence on marketing objectives and content.

% Women employed

Literacy

Many media still rely on the power of the written word but marketers must take literacy rates into consideration.

Literacy

Future oriented

Long Term Orientation - Whether a culture looks to the future or the past influences adoption of technological and societal trends.

Future oriented

Internet penetration

Urban and affluent consumers may have access to the Internet and smartphones but this cannot be taken for granted.

Internet penetration

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Kantar Millward Brown ©2017

Sources: United Nations Population Division, CIA - The World Factbook, The World Bank, The Hofstede Centre, Internet World Stats