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BrandZ Top 100 Most Valuable Global Brands
Ranking available May 21, 2013
What is BrandZ? BrandZ is the world's largest brand equity database. Created in 1998 and continually updated, BrandZ is an invaluable resource, containing data on brands gathered from interviews with over 150,000 people every year in up to 400 studies around the world. The BrandZ database holds over 60,000 brand results in over 200 categories and almost 7 billion bits of data for analysis. BrandZ also has key brand metrics and measures on: Brand Consideration, Image, Usage and Strength, Brand Personality or Character, Trust and Recommendation (TrustR), Price and Desire (ValueD), Corporate Reputation (RepZ).
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What are the BrandZ rankings? Millward Brown Optimor unites publicly available financials, Kantar Worldpanel data, and unrivalled consumer research from the BrandZ database to produce the most robust brand valuation system available. Each year Millward Brown is commissioned by WPP to produce rankings of the Top 100 Most Valuable Global Brands and the Top 50 Most Valuable Chinese Brands.
What makes the BrandZ rankings unique? Unlike other brand valuations that are purely financial or rely on the judgement of a panel of 'experts,' the BrandZ rankings reflect the opinions of the people that matter most — consumers. Using consumer data from BrandZ, we give each brand a score depending on the extent brand plays in driving consumers' purchase decisions. We call this score Brand Contribution. The higher the Brand Contribution score, the closer the bond between the brand and its consumers, and the greater importance the brand plays in driving profits. The BrandZ methodology has been validated against sales making it the definitive brand valuation system.
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TrustR
By measuring Trust and Recommendation, TrustR enables brand owners and agencies to understand and manage their brands relative to the competition.
Value-D
Value-D, powered by BrandZ, is based on consumer interaction with more than 7,000 brands worldwide.
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What is BrandZ?
What are the BrandZ Rankings?
What Makes the BrandZ Rankings Unique?
BrandZ Rankings