Dear friends of Millward Brown,
We're delighted to present you with the 8th annual edition of
the BrandZ™ Top 100 Most Valuable Global Brands. Using
data collected by Millward Brown on behalf of WPP and
tapping into the proprietary valuation method of Millward
Brown Optimor, we remain committed to helping you
understand how brand building enhances the financial health
of your company. Last year, we saw negligible growth in the
value of the BrandZ Top 100, a cause for concern in the
marketing community. I'm delighted to share the return to
growth we have witnessed this year. The value of the world's
most valuable brands grew a respectable 7 percent and in the
eight years we've been tracking brand value, the value of the
BrandZ Strong Brands Portfolio has grown by an amazing
58 percent. In spite of prolonged global economic volatility,
the value of the world's strongest brands outperformed
the stock market benchmark by a wide margin of 28%.
We continue to see many technology brands at the top of
our ranking and there is little doubt that technology has
become the lifeblood of our modern economy. That said, these
brands struggled to deliver value growth in 2012. Over the
past couple of years, mobile devices have sky-rocketed, but
at the expense of personal computers. Likewise, hardware
manufacturers have had to adapt to shifts to a more service
based business model as more and more has shifted from
physical equipment to cloud based solutions. As always, the
ability to adapt remains paramount in this ever-important
category and the nimble will inevitably be rewarded.
And it's not just technology brands that must adapt.
Increasingly, we see consumers holding brands to higher
standards. Reputation has never been more important as
buyers expect brands to operate in accordance with higher
ideals and greater responsibility. The best brands understand
and appreciate more than just what people buy. Instead,
they seek to understand and deliver what people buy into. So
aligning your brand's values with those of your customers
isn't just about doing good; it's about good business.
We hope you'll enjoy the many insights in this report that
come from all over the world of WPP. Those of you who
are followers of Sir Martin Sorrell will have heard him talk
of a concept he calls "horizontality" – bringing the best
of WPP together to serve its clients better. This report is
a proud example of how the many assets that live within
WPP can help you understand and deliver world-class
brand building to your organization. At Millward Brown,
we're proud to be at the center of BrandZ and prouder
still of the company we get to keep within WPP. We look
forward to helping you grow the value of your brand!
All companies featured in the BrandZ Top 100 Most Valuable Global Brands are welcome to use our recognition logo. Please contact us to find out more.