BrandZ Rankings

BrandZ Global Top 100

Developed by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands ranking analyzes the world’s leading brands and the economic and competitive dynamics that influence value fluctuations. It is the most comprehensive annual ranking of brand value, and focuses on consumer-facing brands, rather than corporate brands.

Millward Brown congratulates all brands in this year’s BrandZ Top 100.

Featured News

Boston University
June 20, 2011
Millward Brown's Nigel Hollis on the BrandZ Top 100 Most Valuable Global Brand Ranking

Financial Times
May 19, 2011
Financial Times Special Report

Marketing Week
May 12, 2011
The Most Valuable Brands in the World

BizChina
May 11, 2011
BizChina Interview with Adrian Gonzalez

CNN
May 10, 2011
Eileen Campbell, Global CEO of Millward Brown, discusses how companies make money off its brand.

N-TV
May 9, 2011
Apple wertvollste Marke der Welt

Bloomberg
May 9, 2011
Cristiana Pearson, Millward Brown Optimor, on Global Brands

Advertising Age
May 9, 2011
Apple Ends Google's Four-Year Run as Most Valuable Brand

Financial Times
May 8, 2011
Apple is World’s Most Valuable Brand


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13 Brand Categories

Apparel Beer Cars Fast Food Financial Institutions Insurance Luxury Oil and Gas Personal Care Retail Soft Drinks Technology Telecom Providers
Top 100 Chart
Top 100 Chart