BrandZ™

BrandZ is an annual study of the views and opinions of consumers who use and buy brands.

The BrandZ study, conducted by Millward Brown for WPP, provides a unique piece of intelligence. Over the past 11 years Millward Brown has spoken to 3 million consumers about more than 100,000 brands. Millward Brown combines the BrandZ data with financial data to compile our annual brand rankings.

June 2016 marks the 11th anniversary of the BrandZ Top 100 Most Valuable Global Brands ranking and report which is published annually in the Financial Times.

Additional BrandZ rankings published annually include:

Millward Brown research shows that meaningfully different brands grow faster, and brands that also grow salience perform even better. Learn more about Millward Brown’s Meaningfully Different Framework.

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