BrandZ™

How We Can Help Grow Brand Value

BrandZ™ is the largest global brand equity platform covering over 100,000 brands across 45 countries. It’s the only brand valuation ranking that measures the contribution of the brand that is validated to in market sales.

Unlike other brand rankings, BrandZ is 100 % customer centric. In addition to identifying the strengths and weaknesses of a brand, BrandZ also tells us why. And, based on the global scope of our research, BrandZ is the first to identify worldwide trends and high potential brands in fast growing markets.

There are many factors which contribute to a brand’s vitality. With over 4.5 billion data points from 20 years of research, BrandZ has been successful in identifying the key attributes shared by strong and valuable brands around the world. By using our data, we help companies detect any potential brand weaknesses and work with them to develop pans to reach the brand’s maximum potential.

The BrandZ Global Top 100 Most Valuable Brands ranking is published annually in the Financial Times, NASDAQ, Bloomberg, and other leading media. We also publish a number of regional and country specific rankings and reports throughout the year.

Since we launched the global ranking in 2006 we have worked with global and local brands across many categories including technology, cars, ecommerce, logistics, personal care, and drinks to name a few.

To find out how we can help you, contact Doreen Wang, Global Head of BrandZ, Kantar Millward Brown.


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