The 5! Senses Audit will have identified various potential ways in which to improve your brand's sensory experience. The next step is turning ideas into reality. The development process, and associated research, will be specific to your brand and its context.
Millward Brown will help at every stage by working with your R&D or innovation center to:
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Develop and test further concepts |
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Develop and test physical prototypes |
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Conduct research with internal stakeholders, customers or retailers to explore implementation plans |
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