Graham Page leads Millward Brown’s innovation centre and directs the global team responsible for developing new solutions and approaches to help marketers drive their brands and services forward.
He has worked for Millward Brown since 1992 providing brand owners in many different industries with answers to their marketing questions. Before moving into an innovation role and returning to the UK where he is now based, Graham spent 3 years working on major client projects in the U.S.A.
A frequent writer and speaker on brand issues, Graham has written and presented on a wide range of topics including the drivers of brand success, consumer segmentation, brand elasticity and corporate reputation. Most recently he has undertaken pioneering research into how neuroscience techniques might be used to better understand consumers’ responses to brands and marketing.
Graham holds a B.A. in experimental psychology from Oxford University.
Executive Vice President, Head of Global Brands, Millward Brown
Executive Vice President and Chief Global Analyst, Millward Brown
Executive Vice President, Millward Brown Neuroscience Practice