Fast Facts

• Founded 1973
• 79 offices in 51 countries
• Millward Brown is part of Kantar, the information and consultancy division of WPP
• Millward Brown Specialist Practices:
  • BPRI Group
  • Dynamic Logic
  • MaPS
  • Millward Brown Optimor
  • Firefly Millward Brown
• 1,800 Dynamic Tracking studies currently running
• 81,000 Link™ copytests conducted
• More than 5,300 BrandDynamics™ projects covering over 45,000 brands
• Over 1,000 brand sales modeled 
• Over 4,400 separate BrandZ™ studies completed
• BrandZ Top 100 Most Valuable Brands ranking released annually in April
• 11 years of Digital experience
• 6,000 campaigns measured across 27 digital platforms
• 300 CrossMedia Research studies completed
• 400 online creative pretests conducted using LinkSelect for Digital
• 100 mobile research studies conducted
• 115 filters in MarketNorms, the world's largest online normative attitudinal database
• Specialist practices for mobile, gaming and social media